CHICAGO, New research from the 2012 Ryan Partnership Chicago/Mambo Sprouts Marketing Styling Sustainability consumer apparel survey indicates consumers would increase eco-apparel purchasing if only they could find it.
Despite the challenge, survey data shows that consumers intend to double their eco-apparel purchases this year. In 2011, leading shopper interest were eco-apparel gateway categories such as footwear (23%), active/workout wear (21%), and women's casual wear (21%), with green options purchased by about one in five respondents. While seven in ten (69%) considered eco/sustainability at least sometimes when purchasing clothing in 2011, eco-fashion purchase intent doubles in nearly every category in 2012, with the gateway segments reaching 48%, 47%, and 47%, respectively.

